hello!

we are kulcher.
and we build meaning for brands.
consumer
product
brand
communication
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about

Kulcher is a boutique brand strategy firm. We are a team of researchers, planners, UI/UX designers and copywriters.
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we believe

We believe that brands are born and made from culture. Every piece of work we do for brands centres around understanding people and interpreting their relationship with the world around them, whether they are product-first, service-first or tech-first brands.
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who we are

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Suchitra Sukumar

Founder
Suchitra is a seasoned brand strategy professional who began her career in consumer research and moved on to brand positioning and communications planning. Her career spans 15 years of helping brands find themselves.

She is also a consulting strategist for creative and design agencies.

She has worked across categories including lifestyle, fashion, food, online delivery, ridesharing and alco-bevs.
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